Upshot
Overview
Upshot introduces a new category of product that combines culture, collectibles, and prediction markets. My team and I designed the brand, card and pack template systems, and web app - crafting a user experience that blends speculation, storytelling, and accessibility. The goal was to make a powerful, fun, and intuitive platform that reimagines predictions as collectible digital artifacts.
What we did
- Created an intuitive and familiar-feeling UX that makes investing feel accessible, fun, and emotionally engaging
- Designed a system that invites user co-creation, opening the door to a community-led prediction ecosystem
Seamless, Game-Like Web3 Experience
Designed to be seamless across mobile and desktop, the web app guides users through a smooth journey from onboarding to purchasing, revealing, collecting, and trading cards. The goal with the site was to hide the Web3 complexity so the platform feels like a simple game with powerful infrastructure underneath. The web app also features a robust marketplace, card auction system, and a leaderboard to foster a competitive community.
Pack purchase flow
The Upshot pack opening flow was designed to capture the thrill of unboxing, turning each interaction into a moment of anticipation. Users start by purchasing a random prediction pack and are greeted with a payment confirmation and success modal. From there, they’re prompted to open the pack, revealing a lineup of hidden cards waiting to be uncovered. Each card can be flipped one by one, or all at once, creating a flexible, playful experience that mirrors the excitement of opening physical collectibles. This interaction reinforces Upshot’s core value: blending prediction with fun, reward, and emotional engagement.
Leaderboard
I designed a leaderboard that ranked users based on how often their prediction cards came true, turning accuracy into a visible signal of credibility. By introducing light competition and social sharing, the feature encouraged repeat engagement and gave users a way to showcase their performance beyond the platform.
Immersive Prediction Collectibles
Each prediction is captured as a dynamic digital card - visually rich, categorized by rarity, and tied to real-world events. These cards feature interactive data while staying collectible even after resolution. Paired with bold, gradient-filled prediction packs inspired by sneaker and trading card game culture, the experience of collecting and revealing cards feels immersive and exciting, just like opening a rare card pack in real life.
I also built a flexible card template system in Figma using components and variants, making it easy for team members to create and iterate on new prediction cards. By standardizing layout, rarity, and category styles, the system reduced design overhead while keeping cards visually consistent as the library scaled.
Community Prediction Creation Experience
To encourage community co-creation during closed Alpha, we built a lightweight community experience that let users generate their own prediction cards. With real-time previewing and structured fields (title, outcome, rarity, etc.), anyone can propose new cards tied to live events. This tool became a cornerstone of Upshot’s strategy: letting users shape the cultural moment by turning their predictions into public collectibles.
